Inside GENZEST Growth Lab
Founded by Vansh Kashyap & Pulkit Chopra
Who We Are & What We Do
GENZEST is an experimental startup research lab founded by Vansh Kashyap and Pulkit Chopra, two passionate BBA students and future entrepreneurs. Our mission is simple: to decode the hidden business models, unit economics, and marketing playbooks of world-class startups. We break down complex growth engines into visual, high-signal case studies to help modern builders, marketers, and founders crack competitor moats and scale their ventures.